About Us
 Fiore Flowers has been telling stories through the art of flowers. We have earned a global reputation for crafting stunning and unforgettable floral arrangements, perfectly suited to every occasion and setting. Each design is thoughtfully created to reflect the emotion and beauty of the moment, making every arrangement truly unique. Our passion for flowers, attention to detail, and commitment to excellence have made us a trusted choice for clients around the world. Whether it’s a wedding, celebration, or a heartfelt gift, Fiore Flowers transforms every moment into something extraordinary.
Our Approach
At the core of our work is a deep appreciation for the beauty, shape, and form of flowers, paired with a creative vision. We take pride in celebrating nature through our designs, working with seasonal blooms and foliage to stay in harmony with nature’s rhythm. Our commitment to ethical and sustainable practices has always guided us. From using recycled packaging and eco-friendly wrapping to donating surplus flowers and plants to Flower Angels—a charity that promotes wellbeing through flowers—we strive to make a positive impact. Every step we take is focused on reducing our carbon footprint, supporting our community, and ensuring that our love for flowers also reflects care for the environment.
Our Clients
Restaurant Green Garden
Restaurant Secret Horizon
Restaurant Green Wine
Fiola Johnson
The Owner
With more than a decade’s experience at the forefront of floral design, Fiola Johnson is one of London’s most respected florists. Having trained under the iconic Jane Packer, she later worked for some of London most prestigious florists on luxury events and celebrity weddings. In 2008 she founded Fiore to reflect her own intimate and artistic approach. Born and raised in London, Marianne has always loved the city’s relentless pace and creativity, something that’s an endless source of inspiration to her. Yet she also craves the peace and natural beauty of the great outdoors. It’s this balance, between the vibrancy of the city and the beauty of the natural world that defines Fiola’s own individual style.
Drawing on her love of colour and texture, she combines romance and wildness in rich, generous compositions that are both thoughtful and unexpected. Her studio and shops are havens from the urban jungle; like calm oases in the midst of the metropolis. They are bursting with full blooms, hanging plants and potted trees. It’s in these green and peaceful spaces that Marianne and her team create their designs, inspired by the city just outside.
Beautiful Flowers is a floral atelier, workshop, and retail space led by Fiola Johnson. Our studio specialises in creating unique and innovative floral designs for events, photo shoots, workplaces, and weddings.
